XR Blog

This blog provides research-driven insights into the management of XR. Interested in guest-authoring a blog posting? Contact us!

XR Blog

How do augmented reality glasses work?

How do Augmented Reality Glasses work? How do augmented reality glasses work? This question is almost unavoidable for many who deal with Augmented Reality. To understand how augmented reality glasses work, you first have to understand how AR works / what AR is. How does Augmented Reality work? Augmented Reality integrates…
Marvin Fuchs
25. February 2020
XR Blog

HealthcARe: Augmented Reality in Medicine

HealthcARe: Augmented Reality in Medicine There is hardly any other area in which mixed reality has as much potential for application as in healthcare. In a study conducted in 2019 on the acceptance of Augmented Reality Smart Glasses in medicine, we asked healthcare professionals and patients/relatives, in which areas they…
Stefanie Mayer
9. February 2020
XR Blog

What is Augmented Reality? A (new) definition

What is Augmented Reality? A (new) Definition Augmented Reality (AR) is a rapidly developing topic in academia, society and business practice. But: What is Augmented Reality? A consistent and contemporary definition is lacking, especially when attempts are made to differentiate between mixed reality and assisted reality. Even more curious: The…
admin
21. January 2020
XR Blog

Research: Why Virtual Reality is not (yet) a mass medium

Research: Why Virtual Reality is not (yet) a mass medium Virtual Reality Devices are affordable, quite mature and have been on the market for several years. The diffusion rates of ~1% are disappointing. Dr. Marc Herz from the strategy consultancy Kleinundpläcking discusses the results of a scientific study and shows…
admin
17. January 2020
XR Blog

The Communication between Autonomous Vehicles and Pedestrians

The Communication between Autonomous Vehicles and Pedestrians in Ambiguous Situations Summary: In this article, Sebastian Stadler discusses the compensation of the missing communication between Autonomous Vehicles (AV) and pedestrians in ambiguous situation with external Human-Machine Interfaces.  Since real-life experiments potentially involve safety issues, Virtual Reality (VR) technology is used for quantitative…
admin
9. January 2020
XR Blog

Augmented Reality Marketing: Gimmick or Serious Disruptor?

Augmented Reality Marketing: Gimmick or Serious Disruptor? Summary: In this article, we will discuss three scenarios that show how and why AR might become a disruptive technology in Marketing, and support them with real-life examples and contemporary research findings: New Forms of Inspiration Substitutes for real products Branded Worlds Offline…
admin
20. November 2019