November 2019

Augmented and Virtual Reality in the Hospitality Industry: What you need to know Abstract: In this Article, Dr. Danny Han summarizes academic and industry relevant knowledge on Augmented Reality (AR) and Virtual Reality (VR) in the hospitality industry. The key aspects are: Technology Readiness Accessibility of AR and VR Technology…

Augmented Reality Marketing: Gimmick or Serious Disruptor? Summary: In this article, we will discuss three scenarios that show how and why AR might become a disruptive technology in Marketing, and support them with real-life examples and contemporary research findings: New Forms of Inspiration Substitutes for real products Branded Worlds Offline…